Mobile technology is evolving day in day out. With that, the sales of smartphones and tablets are increasing as well. Travelers find it easy to use their mobile phones to book for hotels and other services that might be needed during their trip. That said, it is important for those in the hotel business to come up with efficient mobile applications that will benefit their customers and guests. The app will not only benefit the customers but you as a business owner too. You will be able to expand and grow your business in a great way. Below are reasons why you must have a mobile application for your business.
Reasons why you should use a mobile application in the hotel industry
Easy communication
A mobile application offers multi-channel communication. Such communication offers smooth communication between the hotel management and the customer. The application offers multiple channels of communication where the guests can send their concerns and questions. You can integrate communication channels with direct social media connections or push notifications
Competitive advantage
Research shows that hotel booking through a mobile application leads to an extreme growth of the business. Almost 74% of hotels which has implemented the mobile application bookings can testify to this. It is however unfortunate that very few hotels are making use of this opportunity. If you want to stay ahead of your competitors, it is time to get an application for your hotel. You will not only serve your customers best but grow your business as well.
Brand loyalty
A dynamic mobile application helps you grown both brand and customer loyalty. The customer would come again and again if you served them well. You can integrate a system whereby the customer earns points if they use the application to make their booking. The earned points can be converted into discounts or rewards. In addition to that, it is easier for clients to leave reviews after using the application. Making use of functions like hotel ratings, loyalty bonuses and other offers affects your customer loyalty positively.
M-Commerce
Mobile commerce popularly known as M-commerce is trending in the business world. Shopping, ordering food, booking air tickets, booking movie tickets is all happening online. Why not make use of such an opportunity to grow your business. Doing things online is user-friendly and helps reach more people.